Believe Beauty launched as a Dollar General exclusive back in March to little fanfare. The variety store will introduce Believe Beauty, a 150 item makeup line where the most expensive item is $5, in almost all 16,000 of its doors. In the spring, Dollar General (DG) debuted Believe Beauty, an … Watch Live Watch. I can’t stop wearing it.". Choose the perfect shade for you, ranging from light to dark, including some new ones for 2020. The Dollar General has created its own line called Believe Beauty, and a majority of the products are under $5. Tinted moisturizer, $5. Get your skin primed and ready for longer-lasting makeup. LIPS. A new makeup line has hit store shelves, and it is very affordable! Consumer reporter Annie Taylor tested the makeup to see how it compares to the high-end lines and if it’s safe to use. "I really need to try these," one person wrote on a post about the eye shadow palettes. © Copyright 2021. Believe Beauty, codeveloped by Maesa, is set to roll out to 15,400 Dollar General stores — roughly all of its locations, as well as dollargeneral.com, on May 1. Dollar General launches $5 Believe Beauty makeup line originally appeared on goodmorningamerica.com Dollar General has debuted an exclusive makeup collection, and each item is $5 or less. Dollar General has debuted an exclusive makeup collection, and each item is $5 or less. Dollar General is placing its biggest bet on beauty to date, with the introduction of a private-label makeup line, which was revealed on its company earnings call earlier this month.. Believe Beauty's Instagram account is still waiting for a follower boom — it currently has about 4,000 followers, compared to parent company Dollar General's account's 110,000 — but early adopters are gushing about the products in the comments. The entire range is available at Dollar General stores — there are more than 14,000 stores in 44 states — but you can also find and buy nearly half of the collection online at dollargeneral.com. Dollar General Has A New Makeup Line And The Internet Is Obsessed. Pretty and Primed Stay-Put Makeup Primer. @meaganrosae Aug 2, 2019 06:26 PM. However, the collection has been building unexpected momentum in recent months thanks to social media. Here’s what was in my haul: A shimmery gel to powder eyeshadow, $4.25. Follow Marci on Instagram and Twitter, or subscribe to Allure's newsletter for daily beauty stories delivered right to your inbox. Lipgloss in “First Date” red color, $4. A modern approach to makeup – featuring amazingly blendable formulas, pure pigments and creamy textures that enhance and embrace natural beauty. There’s a truly unexpected new place you might just be grabbing some new products from: Dollar General. Dollar General debuted a new makeup line where all products are $5 and under — and the internet is freaking out. Staple cosmetic picks such as red lip picks as well as volumizing mascaras are available at unbelievably affordable prices. Another said, "I love the brow gel I use it every day," while yet another fan wrote, "I love this foundation soooo much! A new makeup line has hit store shelves, and it is very affordable! If you're new, join the #baerrito family and Subscribe! The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Condé Nast. EYES. Allure may earn a portion of sales from products that are purchased through our site as part of our Affiliate Partnerships with retailers. When I heard Dollar General was breaking into the makeup game with their own Believe Beauty line (with all products priced at $5 or less), I HAD to check it out for myself. Here's our honest review. That includes eye shadow palettes, loose powder, lipstick, tinted moisturizer, contour sticks, false lashes, makeup brushes, and so much more, with some items like nail polish priced as low as $2.50. Believe Beauty rolled out to stores May 1 comprising some 150 SKUs including foundation, blush, mascara, fake lashes, eyeshadow, makeup brushes, lip gloss and nail polish. It's entirely understandable that the buzz is starting to build. Dollar General recently came out with a new affordable cosmetic line which features over 104 items for $5 or less. Want a blendable medium-to-full coverage foundation that matches your skin tone? Stand out with tons of stunning lip gloss shades. MAC Cosmetics celebrated the giving model’s anniversary with a campaign that features user-generated content, a first for the brand. Radiantaly Primed Face Primer (Scroll down to see why I’m obsessed with their $4.50 mascara!) Dollar general makeup brushes believe beauty line is going viral dollar general launches new 5 makeup Oct 26, 2019 - Dollar General broke into the makeup game with their own Believe Beauty line with all makeup priced at $5 or less. Believe Beauty Makeup Challenge with Titilayo Abiwon, Believe Beauty Makeup Tutorial with Kay Elle, Full Face of Believe Beauty with AleshaNoKeys, Believe Beauty Makeup Challenge with Van Lenore, Believe Beauty Makeup Challenge with Lisalamode, Dollar General Makeup Tutorial Featuring Dayelasoul. © 2021 Condé Nast. Consumer reporter Annie Taylor tested the makeup to see how it compares to the high-end lines and if it’s safe to use. Meagan Fredette. All rights reserved. Popular beauty vloggers are giving the makeup favorable reviews on YouTube and the videos are getting hundreds of thousands of views. Hydrating primer, $5. YouTube vloggers cannot get enough of Believe Beauty, and viewers are here for it. Take your pick of fragrances for her and him. Everything is less than $5! And now, it seems beauty vloggers and influencers have noticed that Dollar General has its very own makeup brand called Believe Beauty. Foundation, $5. DOLLAR GENERAL'S NEW MAKEUP LINE | Believe Beauty First Impressions Full face of makeup using Dollar General's Believe Beauty products! Lipstick, in “Vibrant Berry ,” $4. FACE. Believe Beauty launched at Dollar General in … But Dollar General’s humble, $5-and-under cosmetics line has gone viral, thanks to social media beauty bloggers. The Dollar General has created its own line called Believe Beauty, and a majority of the products are under $5. This Drugstore Eyeliner Is So Popular, It’s Sold Once Every 5 Seconds, These Are the Best Foundations Under $20, According to Beauty Editors, I Tried the Best Liquid Lipsticks You Can Get at the Drugstore So You Don't Have to. NAILS. Menu. Sure, it's a great place to quickly pick up dish soap or a bottle of soda, but its aisles are also full of brands like Maybelline, Garnier, and Olay. From Lips to fragrances, get the everyday glam at affordable prices. Ad Choices, Dollar General’s New Under-$5 Makeup Line Is Going Viral. Mascara, $4.50. "I looove the foundation and the setting powder has been my go to since I got it ." To revisit this article, visit My Profile, then View saved stories. Every single product in the collection — over 140 items — is $5 or less. Highlighter in “Champagne Kiss,” $4.75. 1 weather alerts 1 closings/delays. Exclusively at Dollar General. If you didn’t know this, Dollar General has its own makeup line and it’s going viral. CNN reports that dozens of reviews on YouTube — many of which are "full face challenges" — have garnered hundreds of thousands of views thanks to popular beauty vloggers like Juicy Jas, Emily Noel, and Kelly Strack; meanwhile, the hashtag #believebeauty is amassing thousands of posts on Instagram. Inspired by classic, soft glam looks that anyone can glow in. Dollar General Introduces Makeup Line Believe Beauty products priced at $5 or less sold exclusively at the chain By Hannah Prokop on Aug. 02, 2019 Photographs courtesy of Dollar General GOODLETTSVILLE, Tenn. —Dollar General recently added a line of makeup products priced at $5 or less to more than 15,400 of its discount stores. If you’re a clean beauty aficionado, this makeup line likely isn’t for you. Dollar General launches $5 makeup line Believe Beauty Posted By: Radio Pacific, Inc August 2, 2019 @ 8:14 am ABC Business jetcityimage/iStock (NEW YORK) — Dollar General has debuted an exclusive makeup collection, and each item is $5 or less. Viva Glam turns 25. Use of this site constitutes acceptance of our User Agreement (updated as of 1/1/21) and Privacy Policy and Cookie Statement (updated as of 1/1/21) and Your California Privacy Rights. Sure, it's a great place to quickly pick up dish soap or a bottle of soda, but its aisles are also full of brands like Maybelline, Garnier, and Olay. Dollar General is placing its biggest bet on beauty to date, with the introduction of a private-label makeup line, which was revealed on its company earnings call earlier this month. 5.00. Dollar General Makeup Tutorial Featuring Dayelasoul Our Product Line TOOLS. The Dollar General has created its own line called Believe Beauty, and a majority of the products are under $5. The line boasts over 140 items and each one is $5 or less. With drugstores like CVS, big-box retailers like Target, beauty boutiques like Ulta, and online retailers like Amazon, it's easy to forget that you can snag some of your favorite affordable beauty brands at discount chains like Dollar General. Dollar General has added a budget-friendly, premium-quality cosmetics line to its private label assortment. Dollar General Corporation. Dollar General to launch makeup brand. 1 weather alerts 1 closings/delays. Believe Beauty features a wide variety of items for lips, eyes, face, and tools and will be sold in stores and online. Dollar General's affordable Believe Beauty makeup collection has inspired YouTube vloggers to challenge themselves to doing a full face of makeup … #BeautyNews. Check out our latest colors for 2020. The line is called Believe Beauty and it’s been out since March. Get great color choices with a gel-effect formula that packs a long-lasting, high-shine and durable finish—all in a single coat. To revisit this article, select My Account, then View saved stories.
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